To create a logo and the early stages of a brand, to be used in a Podcast format.
Through establishing the logo first, fonts and colours are derived and used through the design pieces. Shown on the thumbnails used for the podcasts (and later, to be used on advertisements).
By utilizing the colours to their maximum potential, the brand is consistently speaking for itself, linking all of the content together.
LOGO - VARIATION USAGE
Examples below comprise of most of the sketches that were shown in the initial logo process, which helped with the selecting nine to proceed forward with. I always start off with a wide pool to pull ideas from.
After showing the sketches to the client, nine were picked and then vectorized. Each having some polish and further improvements upon the initial sketched concepts.
Four were chosen from the nine, and colour variations were applied to them. The font process was also taking place at the same time (each logo option having a font associated with it) to showcase different mood and tones.
With the selection process nearing the final stretch, two were brought into the final round. The main colour was picked, and the font was down to two choices. Ultimately the second of two concepts was chosen.
THUMBNAILS - DESIGN
DESIGN - EXPLANATION
For podcasts that are done solo, these tend to be less than half an hour, and thus receive the purple colour.
The most common of the designs, the blue thumbnail is used for videos that have a special guest. These can range from short to long (but less than the duration of a Gold thumbnail).
Podcasts that range near or beyond the hour marker. They're given the gold treatment to mark a special occasion in regards to its length. These podcasts are less common as a result of this.
Course specific, green is allocated for any podcast that focuses on a topic rather than gives a general overview of life and ideas.
DESIGN IN USE
App Store, Youtube, Spotify.